The high levels of free radicals that our skin is exposed to on a daily basis can dramatically damage our skin which results in the destruction of collagen. This can occur from smoking, over-exposure to the sun, toxins and pollutants that are present in our environment.
The destruction of collagen is not caused by ageing, as we get older our bodies stop producing collagen and elastin. There is a big difference between destruction and production. However, the ageing process can be rushed along by the things we do and eat, which will result in free radicals causing problems with our skin and our bodies natural ability to produce collagen.
Unfortunately, your body stops producing collagen in your mid to late 20's. Then, around age 30, your collagen production begins a long, unyielding decline – right around the time those first fine lines and wrinkles start to appear on your face. After age 30, your collagen level drops 1%-2% every year.
But help is on hand with the NEW Dr Organic Pro-Collagen Plus+ Range of Facial Moisturisers the NEW thing for smother firmer skin.